To my friends,

Welcome to My Bridge Builder. I work with business owners who want to distribute their goods and services effectively, growing both their businesses and their bottom lines. Has this frustrating situation ever happened to you? You’re presenting a product or service to someone. You know that it’s right for your prospect’s circumstances. And then the conversation goes south. No business is done and you ask yourself¬† “What happened? What went wrong? What did I miss?”

I spent over 35 years in financial services. I often asked myself those very questions. I knew all the features and benefits of the products I sold. Why didn’t they buy? I think that the question suggests the answer. They didn’t buy because I didn’t understand why they bought. Think about that for a moment. Even though my presentations were in English, in too many cases I might as well have been speaking a foreign language.

Why do you buy? Have you ever cracked your own buying code? What’s a buying code anyway? Here’s my call to action for you today. Visit mybankcode.com/mybridgebulder.¬†This will require about 90 seconds of your time. By the end of the exercise, you’ll understand why you buy, as well as–vitally important to your bottom line–why they buy. Check it out!

Fair winds and following seas,

Mark Holland