Why they buy

To my friends, Why do they buy? Benjamin Franklin once observed that “the bitterness of poor quality remains long after the sweetness of low price is forgotten.” In economics, the Law of Demand states that, all things being equal, there is an inverse relationship...

Why They Buy.

To my friends, Why do they buy? Benjamin Franklin once observed that “the bitterness of poor quality remains long after the sweetness of low price is forgotten.” In economics, the Law of Demand states that, all things being equal, there is an inverse relationship...

Why They Buy #2

To my friends, Why do they buy? Benjamin Franklin once observed that “the bitterness of poor quality remains long after the sweetness of low price is forgotten.” In economics, the Law of Demand states that, all things being equal, there is an inverse relationship...

Reading a Good Book

To my friends. What do you do when you don’t know what to do? Read a book. I have found that a good book can be a wonderful mentor. A Happy Weekend to one and all. Mark Holland.

Pioneer Day/Pie & Beer Day

To my friends. I don’t know if Ben Franklin ever said this but it sure sounds like something you could find in Poor Richard’s Almanac: “Real freedom is not the right to do what one pleases, but the opportunity to do what is best.” Whether you...

What Language Would You Use?

To my friends. Here’s my question of the day for you. You have a good business relationship with Roberta and you believe that, based on what she’s told you about some of the challenges she’s facing in her business, your product or service is just...

Asking Questions

To My Friends, The next time you watch “Book TV” on CSPAN, note the way that interviewers demonstrate the art of asking good questions. Who, what, why, where, when and how? Simple. Nothing fancy, but watch how they use those simple questions to persuade...

Doing Good Work Today

To my friends: Elbert Hubbard once commented that “The best preparation for good work tomorrow is to do good work today.” Today is the beginning of our work week. Even with COVID making its unwelcome presence felt, there is much that we can do today to...

The Furnace of Adversity

To my friends. Here’s a thought from Dave Blanchard: ” . . . , your character has been forged in the furnace of adversity. You know what pain feels like. You cannot change the past. However, you can choose to use these experiences as reference points, a...